At Sol Meliá we believe that tourism is a driver of development and growth for the local economy. Tourism represents an opportunity to increase the quality of life for the local population as it normally increases and improves the distribution of wealth in developed areas, provided it is grounded in sound principles of sustainability. We therefore aim to contribute to the development of societies in which we operate, working to achieve a society in which needs are covered efficiently and evenly, understanding and adapting ourselves to local needs, conserving and promoting both their natural and cultural resources.

The positive repercussions that travel and tourism can have on the development of local communities is one of the fundamental basis on which to achieve responsible and sustainable tourism in the widest sense of the words, particularly in developing countries.

As an integral part of the socio-economic fabric of their locations, Company hotels actively contribute to their economic and social development, reducing inequality in a coherent, balanced and long-term way that ensure we add the greatest possible value.

Due to their influence on the socio-cultural environment, Sol Meliá believes that it is important that hotels contribute to reducing imbalance in local communities, with particular emphasis on the most disadvantaged.

Our aim as a company is to encourage community solidarity, supporting non-profit organisations to achieve local development, improving the quality of life of our staff, of the communities close to our business units, and of society as a whole.

Our social commitment is basically focused on:

• Encouraging the development of the areas near hotels, focusing our efforts on the most disadvantaged and thus achieving the greatest levels of involvement of others, making the most of both their individual and collective contributions.
• Using our capacity to influence our guests and staff to raise their awareness about sustainable development.