MISSION

To provide value to all our stakeholders through hotel brands and tourism residences which are considered points of reference for responsible tourism in the different market segments, satisfying the needs for experiences of our guests and developing our human capital.

VISION

To be a leader and point of reference in responsible tourism, as an employer and in profitability, increasing the value of the brands and from the hotel business promoting growth in associated businesses such as residential tourism and the vacation club.

VALUES

Sol Meliá has also been known for offering the best quality at the best price, for its guest satisfaction, its personalised service, and for being a family business where austerity, a spirit of self-improvement, simplicity and ethics have always focused management. The values most appreciated by its leaders include leading by example, the training and promotion of employees, and the delegation of responsibilities without ever losing control.

In spite of being 56 years old, these values are still the essence of our company and still valid today. They form the basis of strategic projects such as Talent Management which aims to promote the personal development and empowerment of our employees, the Brand Equity project aimed at adding value to our brands so that guests always find the brand promise and experience they seek, or the Sustainable Development project, which defines the basis for the full integration of sustainable development criteria with a clear vision of the longer term.