A commitment to the environment, to cultural integration and to the local community is not something new at Sol Meliá. They have always been part of our company’s fundamental values and of the greatest importance to our owners.

The fundamental mission, vision and principles are summarised in the Global Sustainability Policy approved by the Board of Directors (see final insert).

Mission

Sustainable development has a dual mission:

• To create value for Sol Meliá by making sustainability a competitive advantage: making everybody prefer us because of our responsible attitude.
• To create value for all of our stakeholders, involving them through dialogue and alliances.

Vision

• We contribute to the (sustainable) development of the communities in which we operate and of the people that form part of them.

The essence of this strategic line is encapsulated in the motto that governs this project:

Building our legacy

This motto implies that the commitment to sustainable development is something that is constant over time, and that sustainability is an essential element in the legacy that Sol Meliá, a family business, wishes to leave for future generations.

Principles

• We seek the integration of the values and principles associated with sustainable development in our business processes and in the relationships with all of our stakeholders.
• We aim to be close to our stakeholders, to listen to them and to know them better. That is why we must have an open and approachable attitude.
• We must act as a platform for all of our stakeholders and we are prepared to be a proactive player in the industry, providing cooperation and support with different social agents in the search for solutions.
• We must respect a balance between the needs of the present generation and the needs of future generations, a balance between economic, socio-cultural and environmental development and the preservation of destinations and the satisfaction of the demands of our different stakeholders.

We will apply these principles in our dealings with all stakeholders, seeking a way to involve them in business processes.