Company social projects are supported by our assets and human capital. Projects carried out in hotels aim to involve all of our staff as much as we possibly can. The following are just a few of the projects which have been carried out:
Solidarity Day is held one day each week in 30 Company resort hotels in the summer months. The main objective of the project is to raise awareness amongst our guests about the principles of sustainable development, local culture, environmental protection, solidarity and cooperation.
Travel is always an enriching educational experience for children, allowing them to discover new life experiences through which they may learn new values. Cultural activities carried out in hotels assist in transmitting messages and raising awareness about such important values as culture, creativity, teamwork, solidarity and sustainability.
The objectives of this project are:
The funds raised are donated to child education projects near our hotels, guaranteeing the sustainability of the project thanks to the involvement, participation and commitment of staff.
To ensure the development and continuity of the project, we seek a network-effect on growth, involving all of our different stakeholders. We also enjoy the cooperation of Save the Children Spain, assisting us both in ensuring transparency in the donation of funds and in defining the content of the developments for schools. We also enjoy the cooperation of Unilever in the financing of La Tierra en Peligro, one of the activities included in Solidarity Day.
The investment by Sol Meliá in materials and training in 2008 was 70,000 €, and the time spent by staff on the project reached 10,560 hours.
| YEAR | CHILDREN TAKING PART | ADULT TAKING PART |
STAFF TAKING PART |
FUNDS RAISED € |
|---|---|---|---|---|
| 2006 | 3,560 | 9,462.00 | 310 | 69,398 |
| 2007 | 4,377 | 20,434.00 | 217 | 75,407 |
| 2008 | 4,475 | 37,529.00 | 330 | 99,250 |
The funds were donated this year to the “Ponto Cidade Do Saber” project in Salvador de Bahía (Brazil). This project aims to help vulnerable children and teenagers by providing a mobile school in the Camaçari community (Bahía).
As part of our commitment to constant improvement, we also give our guests the chance to respond to a questionnaire on their satisfaction. This is a summary of 303 responses.
| Do Solidarity Day activities help raise the awareness of your children? | ||
|---|---|---|
| YES | NO | NO RESPONSE |
| 68.8% | 10.2% | 21.1% |
| How do you rate the solidarity activities? | |||
|---|---|---|---|
| Very interesting | It’s OK | Not what I was expecting | NO RESPONSE |
| 56.4% | 32.3% | 4.3% | 6.9% |
| Would you recommend taking part in the activities? | ||
|---|---|---|
| YES | NO | NO RESPONSE |
| 78.5% | 3.3% | 18.2% |
| Do you think this is something you will think about when you choose your next vacations? | ||
|---|---|---|
| YES | NO | NO RESPONSE |
| 52.5% | 37.6% | 9.9% |
| If you have stayed here before, did the fact that Sol Meliá carry out this type of activities influence your decision to book? |
||
|---|---|---|
| YES | NO | NO RESPONSE |
| 22.1% | 45.9% | 32.0% |
Sol Meliá Hotels & Resorts is the world's largest resort hotel company and the largest hotel chain in Spain in both resort and city hotels. Sol Meliá is third in the European ranking and the twelfth largest hotel chain in the world. As well as being the resort chain in the world it is also the largest hotel company in Iberoamerica and the Caribbean. The company currently operates more than 300 hotels in 30 countries on 4 continents. Sol Meliá includes Melia, Tryp Hotels, Sol Hotels, Gran Melia, Innside, Paradisus Resorts and Me by Melia.