In 2008 the Company set up a PR Network consisting of a number of Communication and PR agencies which act as communications offices for Sol Meliá in our major feeder markets and help raise awareness about our corporate brand, hotel brands and Vacation Club.
The countries chosen for network bases were Germany, the UK, Russia and the USA which, together with Spain, are the countries of origin of the majority of our guests. The PR agencies are coordinated and supervised by the Communication Department and the brand teams, responsible for defining strategy and the messages and controlling the activity and proactivity of the agencies.
Sol Meliá Hotels & Resorts is the world's largest resort hotel company and the largest hotel chain in Spain in both resort and city hotels. Sol Meliá is third in the European ranking and the twelfth largest hotel chain in the world. As well as being the resort chain in the world it is also the largest hotel company in Iberoamerica and the Caribbean. The company currently operates more than 300 hotels in 30 countries on 4 continents. Sol Meliá includes Melia, Tryp Hotels, Sol Hotels, Gran Melia, Innside, Paradisus Resorts and Me by Melia.